Generis

Founded and headquartered in Switzerland in 1992, active in China since 2004, Generis AG stands as a pivotal link between government and business realms. We aim to facilitate international collaboration and growth with entrepreneurial solutions, promoting international investment, area development and business enabling.

With more than 40 economists, marketing experts, planners, engineers and communication specialists on team, we provide extensive Sino-Swiss network and cooperation partners in the fields of politics, marketing, digital service providers, universities, urban planning, architecture, engineering, industry planning and health.

Services:

Regional Development & Location Promotion

We support countries, regions, cities and communities in developing and promoting their location to attract and retain businesses, residents and visitors alike. With over 150 successful projects, our offerings range from analysis and positioning, location promotion and marketing, industry park development to outsourced management.

Reference cases:

Economic Promotion Canton of Schaffhausen - Commissioned to promote the region internationally and for attracting foreign companies to set up operations. Over the past 20 years, over 500 businesses have chosen to base in Schaffhausen.
Switzerland Innovation - Representing Switzerland Innovation (an innovational platform with 6 leading Swiss industrial parks) in China to help Chinese companies take advantage of high tech competence at the sites and access to excellent talent, infrastructure and services.
Beijing Winter Olympics 2022 - led a Swiss consortium of leading regional developers, architects and engineers for a concept solicitation to develop a highly innovative comprehensive master plan for the Nordic Sports Venues and its surrounding region.

Business Development

We support European and Chinese companies in developing new markets. We leverage our extensive network to find the right partners. We provide marketing strategies, market plans, customized organisational planning, resource allocation, and fact-finding-missions.

Reference cases:

Technology Search and M&A Target Identification for a Chinese energy company
Market entry of a Swiss International School in China
Market development for a Swiss synthetic ice rinks company
M&A consulting in laboratory industries

Start-up Enabling

We help make start-ups with global potential operationally and financially successful and become their invested partner. For young businesses we offer a wide range of strategic, financial and operational support, allowing them to focus on their core skills and products.

Reference cases:

Consulted and coached over 2000 potential entrepreneurs, industries including life science, MedTech, ICT, etc.

Contact Person:

SUN Ke
Beijing CEO
+86 186 1121 2690
ke.sun@generis.ch
Location: Beijing